It’s THAT time of year again. And when the clocks go back you know that winter is on its way and before you know it, higher energy bills start arriving.
Research suggests that consumers are in the dark on how much their electrical products cost to run. However seeing the running costs of electrical products dramatically changes purchasing intentions and how products are used.
Visitors to the energy efficiency website
Sust-it were asked: ‘Has seeing the running costs of electricals influenced any of your purchasing decisions?’ Around 90% said yes. A further 86% said that knowing the running costs of goods had changed how they use them. The research has also indicated that 86% of respondents would be ‘very likely’ or ‘likely’ to pay more for an energy efficient product.
Cost vs affordability
Behavioural changes are a way of reducing energy bills and carbon emissions, and improving fuel security. The energy efficiency of appliances and TVs has greatly improved over the last 15 years. Refrigeration products consume electricity 24/7 365 days per year and have an average lifespan of over 15 years, with many lasting much longer. So a 1990s fridge freezer could be comsuming twice as much energy as a current model of average performance.
However, a concern is that those who can ill afford high energy bills are excluded from buying efficient products due to their higher price. Affordable options are the answer. Providing clear information on running costs and tips on the best way to use appliances is a step in the right direction.
Play 'Clocks go back' video for advice on how to reduce the running costs of your heating, lighting and kitchen appliances.
