As the tenth series of The Great British Bake Off (GBBO) has come to an end, new research from
SEMrush has revealed which of the recipes Brits are hungry to try for themselves. The results show the humble Yorkshire Pudding is the most popular recipe featured on GBBO.
• There are more than 147,833 average monthly Google searches for Yorkshire Pudding in the UK
• Closest contender is Bakewell tart with 25,035 online searches
• Yearly spikes for the past four years occur in December, with Yorkshire Pudding recording a nearly 50% increase in searches between 2015 and 2018
• Bakewell tart enjoyed a trendbucking 233% year on year leap between September 2015 and 2016 – proof that Great British Bake Off recipes are not just for Christmas.
The analysis, based on search trends for recipes featured over the last four series of the show, revealed that of all the elaborate signature, technical and showstopper challenges set since 2015, ‘Yorkshires’ saw the greatest spike in online Google searches. Top searched GBBO recipes:
1 Yorkshire Puddings
2 Bakewell Tart
3 Millionaires Shortbread 3
4 Amuse bouche
5 Jaffa cake
6 Mille feuille
7 Madeleines
8 Gingerbread
9= Samosa/ Madeira cake
At least seven of the top 15 recipes can baked as savoury or sweet treats, indicating a move to interchangeable tastes and flavours. SEMrush’s analysis also found frequent spikes in searches for the recipes featured in the show during the month of December, with ‘Yorkshire Pudding Bake Off recipe’ going up nearly 50% between December 2015 and December 2018.
Gingerbread recipe searches shot up by an impressive 22.32% within that period, but second place Bakewell tart enjoyed a trend bucking 233% year on year leap between September 2015 and 2016 - proof that GBBO recipes are not just for showtime, or for Christmas.
We clearly enjoy the emotional rollercoaster that is GBBO and we are willing to have a go at tackling the ambitious recipes in our own kitchens.
