Part of Chiswick has been given protection from inappropriate future development after Hounslow Council designated it as a conservation area.
The new conservation area lies immediately adjacent to Turnham Green Conservation Area, it runs along Chiswick High Road eastwards up to Chiswick Lane and includes Devonshire Road and Turnham Green Terrace. The area has been drawn tightly around the commercial development of the late 19th century in the area.
The decision to declare a conservation area recognising the historic importance of the late 19th and early 20th century commercial development that grew up along Chiswick High Road and surrounding spur roads leading towards Chiswick Back Common was taken at the Council Cabinet meeting on Tuesday 21 July.
The Chiswick High Road Conservation Area has been given the protected status in recognition of its historic value as a rare example of a boom town that sprung up in the late Victorian era and includes several listed and locally listed buildings, including the Packhorse and Talbot pub. Important characteristics of the conservation area include a strong and consistent parapet line, high quality detailing and use of materials.
The new status means 'sympathetic' changes can still be made by property owners and new development will be required to conserve or enhance the area, demolition of a building within the conservation area would require planning permission.
The move follows a consultation with people living or working within the conservation area and took effect immediately the decision was made by councillors.