New research reveals that it’s not just a north-south divide when it comes to shopping for our homes. There are east-west differences too as divulged by a survey of sales figures of online retailer Amazon.
West Londoners love their little luxuries indulging in the best Egyptian cotton sheets and bathroom towels. They fill their homes with good cereal bowls, cordless kettles and Breville two-slice toasters.
They also love a twinkly traditional Christmas. This is evidenced by the bulk ordering of tea lights, artificial snow, snowflake window decorations, fairy lights, and yuletide place mats and tinsel.
Icelandic Glacial Water, Bollinger Champagne, and Slazenger tennis balls hint at a stereotypical trendy lifestyle of West London residents.
Elsewhere in the capital
East London’s reputation as a mecca for young renters in white-collar City jobs is confirmed. Apparently they have a penchant for Dylon Easy Wash Starch and vacuum storage bags. No doubt this is to keep those stiff white collars as good as new and to disguise the Hoover in the hallway.
Health-conscious
North Londoners fill their kitchens with blenders, juicers and kitchen scales.
Bestsellers in the South hint at the young, entrepreneurial-minded residents as they spend more on home fragrances and champagne buckets and flutes. Plus
South Londoners are keen cooks, buying more spice grinders, cheeseboards and muffin pans than other Londoners.
Amazon analysed tens of thousands of sales during this year to make these discoveries.
