You might well ask. Especially since 98% of buyers and tenants find their homes on
Rightmove,
Primelocation or
Zoopla.
Successfully marketing your property is now widely recognised as an internet-based business with little to no requirement for glossy magazines or high street offices. Only 2% of buyers in 2014 ever visited an estate agents office, so why are you paying a premium to fund an estate agents landlord?
The majority of estate agents have failed to adapt and embrace the evolution and now find themselves clutching at straws whilst attempting to still justify charging ridiculously high fees by making claims that they have a unique buyer, a higher quality corporate tenant or similar nonsense.
Common sense approach
Can any estate agent still make a claim that they have unique buyers or tenants given that the majority of estate agents advertise on exactly the same websites and 98% of buyers and tenants only search online? Surely if I advertise any property today, I will have the same buyers tomorrow.
Selling or letting your property with Harper Finn makes complete sense. We provide the same, if not better service as other agents but at a far lower cost. Our fixed fee approach is a smarter way to sell property in the area, W4y smarter. As an estate agent (and qualified building surveyor), I have sold a property in virtually every street in W4 during the last twenty four years.
If you would like to discuss your property or simply hear my thoughts on the direction of the
Chiswick property market, please get in touch.
Christian Harper Proprietor
Fellow of The National Association of Estate Agents
Direct line, 020 3137 2802
christian.harper@harperfinn.co.uk